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Phoenix Calf Program 

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Provide your herd with proper nutrition from high quality feed, right from the start. Keep your calves healthy during the first critical months with the Phoenix Calf Program in Partnership with Purina®.

Phoenix Calf Program Products

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in partnership with Purina®. 
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Purina® Full Potential Cold Front® and Warm Front® Calf Milk Replacers

  • Designed to feed calves a full potential level of nutrition.

  • Meets seasonal challenges, such as cold stress and fly control.

  • For optimal results, feed in combination with Purina® AMPLI-CALF Purina® 22 Starter Feed through 12 weeks and transition to Purina® AMPLI-CALF Purina® Grower Feed at 12-13 weeks-24 weeks of age.

  • Full Potential ColdFront: 27-20 | Full Potential WarmFront: 28-10

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Purina® Full Potential Cold Front® and Warm Front® Calf Milk Replacers

  • Designed to feed calves a full potential level of nutrition.

  • Meets seasonal challenges, such as cold stress and fly control.

  • For optimal results, feed in combination with Purina® AMPLI-CALF Purina® 22 Starter Feed through 12 weeks and transition to Purina® AMPLI-CALF Purina® Grower Feed at 12-13 weeks-24 weeks of age.

  • Full Potential ColdFront: 27-20 | Full Potential WarmFront: 28-10

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Purina® Herd Maker® Protein Blend

  • This protein blend formulation delivers a growth level of nutrition to calves.

  • Contains highly digestible, quality ingredients and features an exclusive blend of proteins combined in a manner to enhance the qualities of each.

  • For optimal results, feed in combination with Purina® AMPLI-CALF® 20 Starter Feed through 12 weeks and transition to Purina® AMPLI-CALF® Grower Feed at 12-13 weeks-24 weeks of age.

  • Herd Maker: 22-15

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Purina® Starter 22

  • Delivers a 22 percent protein calf ration through a combination of unique ingredients proven to amplify calf performance.

  • For optimal results, feed AMPLI-CALF® 22 Starter feed at 3 days of age along with a full potential level calf milk replacer through the first 8 weeks of life. After 12 weeks, transition the calves to AMPLI-CALF® Grower feed through six months of age.

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Purina® Grower

  • AMPLI-CALF® Grower feed specifically supports healthy rumen development so that calves can transition to heifers better suited for nutrition absorption of a diet higher in fiber.

  • For optimal results, transition calves from AMPLI-CALF® Starter feed between 12 and 13 weeks of age and feed 10 pounds/head/day along with free-choice hay through 6 months of age.

The three-step Purina® AMPLI-CALF® Program supplies the right nutrition at the right time for healthy, growing calves and heifers that deliver a 5:1 return on your investment through three lactations.1

STEP 1

Calf Milk Replacer

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STEP 2

Starter

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STEP 3

Grower

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Phoenix Line of Calf feeds